Eleksis, the official distributor of BOSE in the Philippines, needed a series of social media marketing materials to promote BOSE products online. The objective was to create visuals that would effectively attract attention on digital platforms while staying true to BOSE’s premium and minimalist brand identity.
The Challenge of the Project
The main challenge was to design content that was clean, straightforward, and visually engaging without adding unnecessary elements. BOSE’s global branding emphasizes simplicity and sophistication, so every material had to reflect a premium look while still being optimized for social media engagement. Achieving balance between attention-grabbing visuals and strict adherence to brand guidelines was key.
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